Differentiate Your Brand: Put Your Name in Lights
Small businesses power the economy. 50% of the working population (120 million) work in small businesses. Millions of the 27.9 million small businesses in the U.S. are already advertising online and using digital advertising to build their brands and grow their businesses. Fliphound makes out of home (OOH) digital billboard advertising easy to use and accessible to small and medium sized businesses, the long tail of the advertising market.
You may never grow your small or medium sized business (or SME, SMB) into a world-recognized name. However, that doesn’t mean you can’t have a strong brand, whether you’re serving your neighborhood, your community or a larger service area.
What is your brand? It’s what you do that’s the heart and soul of your company, what makes you special and sets you apart from everyone else. It’s more than just products or services; it’s the experience your customers have with you. Once you determine your brand, you need to tell people about it. The right outdoor advertising can spread your message while helping you look professional. That’s where Fliphound comes in.
Historically, OOH advertising has only been accessible to a large businesses and national brands. For example, Lamar Outdoor, the largest billboard operator U.S., serves only 40,000 primarily large businesses annually.
Meanwhile, new internet digital advertisers like Facebook and Google help millions of small businesses reach customers (as of 2016 60 million businesses have Facebook pages and between 4-5 million actively advertise). Fliphound does the same for outdoor digital advertising and marketing.
Fliphound allows new digital advertisers and millions of businesses to use and access the largest online digital billboard network to reinforce their brands. Not only do they give your company a big brand feel, but there’s a good chance your local customers are looking for you as they drive.
For creative inspiration and ad design ideas search Small Business in Fliphound’s billboard artwork and ad creative gallery and library or see 20+ of the best and most effective billboard ad ideas and examples for small businesses.