Announce Your Local Event to All with Digital Billboards
Are you responsible for advertising and marketing a local or special event, or perhaps launching a new store opening? How you advertise your company's event can play a crucial role in its success. One way that many professionals are guaranteeing success at their event is through the use of out-of-home (OOH) and outdoor billboard advertising. Digital outdoor billboards or LED signs, in particular, are being used as a creative way to convince a large, diverse audience to attend your upcoming local event.
Advertising for local and special events should begin 30 to 60 days (2 weeks is the minimum) prior to the event date. Today the most successful advertising campaigns include a mix of traditional offline marketing tactics (e.g., outdoor advertising) and online advertising promotions (social media, blogging, etc.) Remember you have invested time, effort and dollars in organizing the event so make sure you budget for event advertising and marketing. We have advertising solutions for all types of organizations including annual fundraisers, church charity events, and local live concerts (bands). We also help local sports bars attract fans to watch your favorite football team or UFC fight broadcasts. Regardless of the type of local event you're hosting, or the audience you're trying to reach, billboards have proven to be successful in promoting all types of events.
According to a study done by Arbitron National, 58% of drivers 18 and older learned about an event they were interested in attending because of a digital billboard. Without seeing the billboard, many of these potential attendees would never have learned about the event.
For creative inspiration and ad design ideas search Special Events in Fliphound’s billboard artwork and ad creative gallery and library or see 20+ of the best and most effective billboard ad ideas and examples for special events.