The term fixed price is a phrase used to mean the price of a good or a service is not subject to bargaining. This is an agreement in which an ad buyer and seller determine a flat price or fixed price the buyer will pay for the inventory or deal. This is stated within the contract as in contrast to an auction environment where the highest bidder wins. On Fliphound, fixed pricing is used by outdoor advertisers to purchase fixed contract and package from its digital billboard inventory.
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