Custom market is a marketing method whereby an advertiser tries to customize the message to the unique needs of a specific customer or specific subset of customers or specific portion of the market. Custom markets are used by billboard companies (or their billboard plants or networks) or advertisers to highlight out-of-home (OOH) ad delivery within relevant geographic areas. For example, custom markets are generally counties or groups of counties or a custom market that may use targeted outdoor billboard advertising to reach certain demographic profiles like a high net worth customers.
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