What is CPF (Cost per Flip)?

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CPF (Cost per Flip)

Cost per flip (CPF) is the price paid by an advertiser to a digital out-of-home (OOH) or digital billboard owner to display or deliver a single ad on the OOH unit, billboard or structure. Fliphound tracks this information for advertisers using its RTB and fixed pricing package ad purchases. This is similar to the cost per click (CPC) measurement for online ads.

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