What is a Creative Brief?

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Creative Brief

Creative brief (also known as design brief) is the foundation of any advertising or marketing campaign and provides background on the advertiser, details the advertisers marketing objective, describes the product or service being marketed, helps identify the target audience or target market, helps the creative and design understand what needs to be included in the ad and copy, has budget estimates, includes the company's logo or other creative materials, identifies the deliverables, and outlines a tentative campaign schedule. Click to access Fliphound's outdoor advertising and billboard design brief.

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