August Billboard Advertising & Marketing Ideas

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Target End-of-Summer Travelers

With August comes the last chance for summer vacations and the last chance for summer-themed outdoor advertising. As families enjoy the few weeks before the start of the new school year, this is a great time for businesses to market family-friendly attractions and activities. Billboards can help travelers see the options for entertainment in the area while also reminding locals of the fun community events taking place. August, and late summer, is also a great month for cruise companies to attract travelers with digital LED billboard advertising since June through August are most popular for Alaska cruises and September through October are the most favored months for Canadian and New England cruises. As the kids head back to school, convince parents that it is time for a vacation of their own.

Back to School Means Back To Business

Public and private schools, universities and colleges all start at different times, the back to school season lasts throughout August, giving advertisers and business owners plenty of time to connect and engage with parents and students. Consumers are always looking for new ways to save; whether you are in retail or if you are a restaurant owner, any business can benefit from the back to school selling season. Digital LED billboards allow you to get the message out to a targeted local audience. Business owners can run different ads and promote a variety of messages with timely deals and discounts on furniture, electronics, or home goods or extended happy hours to highly coveted audiences.

Give your Home a Makeover

With the summer coming to an end, now is the time market your business if you're in the home improvement industry. Vacations are ending, and with students heading back to school, parents are finally able to start tackling home improvement tasks that they've been putting off all year. During the end of August and early fall is the perfect time for homeowners to cross a project of their to-do checklist, just before the holidays. If you're a contractor, carpenter, handyman, or interior designer, advertise construction and home improvement services on our digital LED billboard network and start driving sales.

Buy Advertising Space to Rent your Real Estate

While many people give their homes a makeover in August, it is also a popular month for people to rent houses and apartments. This makes August a smart time for real estate companies, apartment owners and real estate agents and brokers to advertise their properties. Many changes happen in August: kids go back to school, teens move off to college, summer newlyweds start their lives together. These things, combined with the nice August weather, make August a prime time for leveraging real estate digital LED billboard advertisements to engage with those who are motivated to move. When potential new residents come to town, have your name be the first they see by strategically placing your message on a local billboards.

Raise Immunization Awareness with Advertising

Healthcare facilities such as clinics, doctor offices and hospitals can boost their advertising with National Immunization Awareness Month during August. Healthcare billboard advertising can remind drivers of any medical procedures they may be putting off, and highlight the value of immunizations. Since August is also back-to-school season, this is a great time to advertise where parents should take their children to get up-to-date shots before sending them back to school. And with flu season just a few months away, you can plan ahead and start thinking about centering outdoor advertising campaigns around flu vaccines.

That's not all that is going on in August.

While we have covered the main things going on in August, there may be other holidays during the month that would suit your business's specialty better. Check out what else is going on during this month, and contact us if you have questions on how to center your advertising around these days.

Friendship Day (1st Sunday in Aug.)

Sister's Day (1st Sunday in Aug.)

Purple Heart Day (Aug. 7)

Summer Olympics

National Aviation Day (Aug. 19)

Senior Citizens Day (Aug. 21)

Women's Equality Day (Aug. 26)



Want to find out what's going on in the other months? Check out our monthly advertising calendar.

Ready to get started?

It only takes minutes to get started on Fliphound. Click on our national network map that includes premium digital LED billboard inventory from leading independent operators and select the location or sites to reach your target audience. If you have questions about Fliphound or billboard advertising, need help with creative or making your first billboard advertisement, don't hesitate to reach out.

Additionally, if you are new to outdoor advertising, we recommend checking out the following very helpful resources to learn more about billboard marketing and advertising

Fliphound Resources

Out-of-Home Billboard Industry Resources