Buy Billboard Space Online now in

Madison, Wisconsin

Outdoor Billboard Advertising & Marketing
59 percent of motorists noticed a digital billboard ad in the past month
Nielson 2016 Billboard Study
| 316.854.8668

Digital LED Billboard Outdoor Advertising Rates and Pricing in Madison*

Duration (Frequency) ¼ Slot
every ~4 min		 ½ Slot
every ~2 min		 Full Slot
every ~1 min
1 Week $385
2,363 messages
34,375 impressions		 $770
4,725 messages
68,750 impressions		 $1,540
9,450 messages
137,500 impressions
2 Weeks $660
4,725 messages
68,750 impressions		 $1,320
9,450 messages
137,500 impressions		 $2,640
18,900 messages
275,000 impressions
4 Weeks $1,100
9,450 messages
137,500 impressions		 $2,200
18,900 messages
275,000 impressions		 $4,400
37,800 messages
550,000 impressions
Estimated Real-Time-Bidding (RTB) Rate: $0.116 per message
Estimated 4-Week CPM (Cost Per Thousand) in Market: $8.00

Billboard Audience Impact Calculator

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Available and Types of Billboard Products

Browse our premium outdoor advertising inventory and the largest online digital billboard network from leading out of home and billboard companies, for real-time pricing, package rates, static and digital billboards, and product availability. Typical digital billboard message or Flip length 6, 7, or 8 seconds. Use Fliphound's outdoor advertising cost and target audience calculator to get advertising pricing, quotes, and rate information in 600 markets and cities - only Fliphound provides a nationwide network of operators and national footprint for advertisers. Check out what Fliphound advertisers say about us!

Digital LED Billboards (Bulletins, Posters, Junior Posters)
• Most advanced form of out-of-home (OOH) media advertising (electronic billboard)
• Can be scheduled and uploaded in minutes online, social media ready
• Ability to change and target messages in morning or afternoon or daily or weekly

How much does billboard advertising cost in Madison, Wisconsin?

Wisconsin advertising costs, rates and prices vary by market, are affordable, and can be controlled with a good media plan.

Advertise statewide or in individual cities in the State of Wisconsin. Outdoor advertising is more affordable and costs less than radio, TV, or print on a CPM basis. Looking for help access our monthly planning calendar or need creative inspiration and ad design ideas search Fliphound's billboard artwork and ad creative gallery and library. Our media buying and planning services are supported by key media partners in almost all 50 States, allowing users to buy direct in support of their national, local or statewide campaign. For rates and costs and to get the best prices for advertising, please call your outdoor advertising experts today at 316-854-8668!

Fliphound can help Madison business, ad, and marketing professionals with car advertising, financial advertising, construction services advertising, healthcare advertising, hospitality advertising, insurance advertising, legal advertising, media, entertainment and sports advertising, nonprofit advertising, political advertising, real estate advertising, religious advertising, retail advertising, restaurant advertising, school advertising, social media and digital marketing advertising, small business advertising, special and local event advertising, technology advertising, and telecom and cable advertising. Learn how other businesses, ad agencies, and organizations in Madison, Wisconsin can use outdoor advertising and digital billboards to reach customers by industry category.

To extend your reach use Fliphound's outdoor advertising and digital billboard network in combination with other media like TV, radio, Ad Words (Google), Facebook and mobile marketing and advertising to increase sales and drive web conversions. See how outdoor advertising extends advertising campaigns - TV by 18% radio by 45%, social media by 212% and mobile by 316%.

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Madison, WI Market Overview

Madison, known as "The City of Four Lakes" is the capital of Wisconsin and the second-largest city with nearly 250,000 residents. There are several effective outdoor advertising opportunities available in and near the city and surrounding communities. Money magazine named Madison "The Best Place To Live" in the United States. Utilize outdoor advertising near the Dane County Farmers' Market, which is held near Capitol Square and is the largest producer-only farmers' market in the county. The market attracts numerous vendors who sell fresh produce, meat, cheese and other products and most importantly consumers who can be influenced by outdoor advertising. Utilize out-of-home (OOH) advertising to target students attending University of Wisconsin-Madison, Edgewood College, Madison Media Institute, and Madison Area Technical College, with a student population of nearly 50,000. Target sports fans attending UW-Madison football games with digital billboards near Camp Randall Stadium, an 80,000 seat complex. Billboard ads placed along major roadways servicing Madison, including I-39 and I-90, would also generate high traffic exposure of your business

Madison, Wisconsin Market Profile

Madison is home to more than 245,691 residents with a median household income of $53,464. Madison motorists spend an average of 19.1 mins driving to work each day, and more than 15,033 businesses are located in Madison. Out-of-Home (OOH) media advertising and digital LED billboards are a proven and cost-effective medium to deliver high impact and localized messages. Fliphound makes outdoor advertising easy by allowing local businesses, as well as marketing, digital, social media, and advertising agencies, to leverage premium billboard inventory and top locations to reach their target audience. Fliphound is great for businesses who want access to the largest national online digital billboard network and use outdoor advertising to build their brand, increase sales and target local audiences and out of town visitors. Outdoor advertising is affordable and enhances other digital marketing, social media, internet - SEO, or advertising initiatives. If you are a billboard owner and are looking for sell your billboard inventory or rent billboard space online please list your billboard on Fliphound.

Counties in Madison, WI: Dane

Click to see Madison, WI billboards

Key Madison Demographics

  • Population (City)
    245,691
  • Population (State)
    5,771,337
  • Business or Companies (City)
    15,033
  • Business or Companies (State)
    295,167
  • Family Income (Median)
    $53,464
  • Time to Work (Mean)
    19.1 min
  • Designated Market Area (Nielson DMA)
    Madison

Area Zip Codes

53701, 53702, 53703, 53704, 53705, 53706, 53707, 53708, 53709, 53710, 53711, 53713, 53714, 53715, 53716, 53717, 53718, 53719, 53725, 53726, 53744, 53777, 53778, 53779, 53780, 53782, 53783, 53784, 53785, 53786, 53787, 53788, 53789, 53790, 53791, 53792, 53793, 53794

Key Area Coverage

I-39, I-90, I-94, US-12, US-14, US-18, US-51, US-151, Campus Dr., Henry Vilas Zoo, Hilldale Shopping Center, John Nolen Dr., Johnson St., McKee Rd., Monrow St., Nakoma Rd., Odana Rd., Park St., Regent St.

Top Employers

American Family Insurance, American Girl Brands LLC, Epic Systems Corp., Kraft Foods, University of Wisconsin-Madison, UW Health

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data

Outdoor Advertising Markets

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