What is Alternative Media?

  Back to glossary

Alternative Media

Alternative media includes outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Alternative Out of Home (OOH) media includes, but is not limited to: arena and stadiums, interior placed based, convenience stores, video networks, health clubs/restaurants/bars, exterior placed based (i.e. airborne, marine, resorts and leisure). Advertisers use alternative media to create customized advertising programs that generally target specific consumer audiences.

Click here to browse the full billboard terminology glossary

Let us know if you have any questions about any terms, starting an advertising campaign or outdoor advertising. We're happy to help!

Click to chat

The Fliphound Advantage

Pay-as-you-go with no budget minimum, on premium billboards

Upload your ads online and change them whenever

Plan, execute, and monitor outdoor billboard advertising campaigns in real-time

85+ percent of Fliphound advertisers are new to Out-of-Home advertising
Fliphound User Data